Craft (New York, NY)
Born in NYC, Craft bought his technics 1200’s & Vestax mixer at age 14 with his own life savings in 1994. He taught himself the skill of beat matching and studied the art of blending tracks smoothly to perfection with persistence. He began producing music in 1999 under the name “Craft”. He performs regularly in the NYC underground techno scene for his established “Twice as Proper” techno events and other local showcase events. He evolved from the Vinyl-only days to CDj’s of all types, and now often performs live with his controllers.
In 2010, Craft traveled to Europe for his Italy Dj tour to Milan, Rome, and Terracina, then experienced an incredible Costa Rica DJ Tour covered by much media attention (national radio and TV). Craft ended up the year by hosting 8 Twice as Proper events in 5 stunning venues in Playa del Carmen, Mexico.
In 2011, Craft performed on the main room at “The Works” during Detroit Movement Electronic Music Festival, as well as debuting in Washington DC at Funxion and Sweet Spot clubs, and at Boston’s famous Rise afterhours club as headliner in the main room for 5-hours. He was approached by countless labels for remixes and original EP’s and is now signed on over 25 top labels based in a dozen countries. Craft currently has 8 EP’s released and countless remixes and collaborations.
In 2012, Craft showcased for “Cultured Citizens” event at The Old Miami in Detroit, and performed at an incredible 5 after parties during Detroit’s 2012 Movement Festival, including performances at The Works, Belle Isle, Bookie’s, TV Bar, and Motor-City Wine. Later in the year, Craft headlined again at The Works for a “Devolve Detroit” event.
2013 performances continued with monthly shows in NYC for his “Twice as Proper” events. Live recordings are often featured on relevant techno podcasts from around the world. Craft returned to Detroit for performances at 2 events during the 2013 Movement Electronic Music Festival performing at The Works and The Magic Stick and was later back in Detroit for a large summer stage performance at Sindbad’s Marina in July for “Dirty 313 Productions” Riverside Groove day festival-style event in front of the APBA Gold Cup hydroplane boat races on the river bordering Canada. Abroad, Craft hosted a “Twice as Proper” event in Mexico City at Suburbano basement and plans are in place for several international shows in 2014.
Craft continues to release music on important techno labels and collaborating with major international artists. More original EP’s and a slew of remixes scheduled throughout the year and leading to his first full length concept album announced for 2014.
Craft co-created the NYC techno movement “Twice as Sweet” with his partner Shadi in 2007. It was later renamed “Twice as Proper” and has reached an impressive over 250 events and counting in the past 6+ years with an illustrious list of over 120 guest DJ bookings. “Feed The Raver Podcast” is a techno show founded and hosted and produced by Craft himself with Jenny Arredondo. It debuted worldwide on March 3rd 2012 with notable interviews and bi-monthly guest’s techno DJ set from a different city around the world. Feed The Raver officially featured Detroit’s Movement festival media coverage in 2012 and 2013 interviewing international techno DJ’s as well as promoting the festival itself on the show online. Craft also created and designed the “Party People” T-Shirt trademark in 2008 which has a history of its own….
About Craft’s music production software choices: Craft first began producing in 1999 with programs such as ReBirth (which emulates two Roland TB-303 synthesizers, a Roland TR-808, and a Roland TR-909 drum machine all at once) and Cakewalk for final arrangements. He then used strictly Reason for five years, from its first version launched in 2000 through version 3 when he finally migrated to Apple’s Logic 7 in 2005. Today he continues to use mainly Logic, which has now reached version X as well as Maschine, Ableton, Reason and other plugins using multiple keyboards and controllers in the studio. Craft taught himself everything and is a true master at using the complicated features of various professional music production software. The results are evident with the continuous smashing releases which have now earned him an international reputation, 14 years in the making..